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You are viewing all posts for categories: green

Ford Transforms Garbage into Green Seats

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Most people know Ford as a leading, American-born automaker. But we could also refer to the company as an ever-flowing fountain of technology and innovation. Sound a bit dramatic? Perhaps. Plantation Ford, however, has good reason to say this. In the past few months alone, the Blue Oval has pumped out consumer-friendly new hybrid models, pioneered elliptical acoustic mirror technology to lower in-vehicle noise and, oh yea, was dubbed "Most Innovative Automaker" by AutoTrader.com.

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Ford Supports Film and With It, Environmental Sustainability

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As automotive devotees we've seen some pretty remarkable strategies put forth in the name of environmental sustainability. None, however, as unique as the latest Ford green initiative. In addition to pumping out fuel-efficient models such as the Ford Focus, the automaker will cross industry boundaries and promote eco-friendly practices within an entirely new sector: the world of film.

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Ford Takes Green Technology to the Floor

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Many water-consumers (aka humans) are ditching the plastic bottle in favor of more eco-friendly options such as Kleen Kanteens or Nalgenes. Yet despite the fact that these options are greener and cheaper, not all have made the switch. We know this because it's almost impossible to go a day without seeing a plastic water bottle tossed onto the street or left behind at the office. It seems these little landfill dwellers just won't disappear. Thankfully, Ford has found a home for them that would make Mother Earth proud.

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Ford Gains 15% Fuel Economy for 2013

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Though the 2012 Ford Fusion already gets an estimated 41 mpg city driving, Ford it determined to outdo themselves once again. The automaker is aiming to increase the fuel economy of the 2013 Fusion by 15 percent. Not sure if you did the math, but that translates to a fuel economy of 47-48 mpg - an outstanding feature certain to make the Ford's peers green with envy!

Ford is keeping their mouths shut regarding the…

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2012 Ford Focus Takes 5th Place in Under 20/Over 35 Shootout

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USA Today and Cars.com recently decided to team up and host an official "Under 20/Over 35 Shootout." In order to participate, cars had to either cost more than 20,000 and/or delivered less than 35 mpg. The strict criteria left just two auto makers and only five contenders - including the 2012 Ford Focus. For the shootout, USA Today and Cars.com enlisted the help of a family comprised of a teen driver…

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Ford's Fiesta Movement Campaign

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Social Media is used to engage in an open dialogue with customers via websites like Twitter and Facebook; and it is key in today's marketing world. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field. "Ford has been engaging in unprecedented dialogues with consumers."

Ford's chief marketing executive, James Farley, states: "If you are trying to communicate, as we…
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Why the Streets of Chicago are Thanking Ford

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The Windy City is well-known for many things: its food, its music, its rich history, its art scene. Soon, it will also be known for its cabbies driving natural-gas-powered vans.

Taxi Medallion Management, which is also affiliated with Yellow Cab Chicago, bought a small fleet of Ford Transit Connect vans as part of its goal to cut its total emissions by 25 percent. The natural-gas-powered vans themselves are expected to arrive in the city early…

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Ford Goes Green in Michigan

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Ford Motor Co. recently completed a $550 million renovation at its assembly plant in Wayne, Michigan which was originally used to produce low-on-fuel-economy SUV's for Ford. The plant will now be used to construct future electric, hybrid and other next-generation vehicles. For the time being, the plant will mainly produce the Ford Focus hybrid and electric variants. However, the building will eventually produce a new hybrid and a plug-in hybrid vehicle.

Ford outfitted the…
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Ford Focus Goes Recyclable

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American carmaker, Ford, announced it has used recycled pants and shirts to cover some parts of the new Ford Focus interior. Certain areas of the car, like the carpet backing and sound-absorption materials, are made from cottons squeezed out of recycled clothing.

"One of our key goals is to use more recycled or renewable materials without compromising performance or durability," Carrie Majeske, the company's product sustainability manager, said in the statement....
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2011 40 MPG Vehicles from Ford

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Ford's 2011 line up is boasting not one, not two, but FOUR 40 mpg vehicles. Three 2011 models already reach at least 40 mpg - the Fiesta SE (40 mpg highway), Fusion hybrid (41 mpg city) and the all-new 2012 Focus (40 mpg).

So, what does Ford have to say about the line up which officially sets them apart as the automaker with the most 40 mpg vehicles? "We are bringing customers the most fuel-efficient…
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